SOFT SAVING IS THE NEW SMART FOR GEN Z

Soft Saving Is the New Smart for Gen Z

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor years, financial success followed a familiar pattern: earn steadily, save boldy, buy a home, and plan for retired life. Yet Gen Z is coming close to cash with a fresh point of view. Instead of concentrating exclusively on lasting accumulation, this generation is prioritizing balance, wellnes

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